The Winzerblogg is this time linksrheinisch thanks for the reference to a further Winzerblog, with our frankophonen neighbours.

Like I thus on the Blog of iris Rutz herds read (here), give it according to Copernicus marketing Consulting and Research Inc. six different groups of wine consumers of those the largest group those “over-asked” (dépassés) are.

Confirms me once again in my statement that consumer are generally overtaxed. Wine situation, quality class, class, manufacturer – all things those in more easily variation large geschmackliche differences to cause can.

Even if one is been versed in designations of a country well, as soon as one goes over the border and would like once something else to try, then one is often already lost.

For us at present exactly this is all crucial question during the reorganization of our label: How can one to the customer the confusion take and him in seconds arrange which in the bottle is?

I will present our drafts times here shortly.


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